Moscow production company Animaccord has released 52 six-minute episodes in which the hyperactive Masha typically annoys her long-suffering companion, who’s more interested in fishing or playing checkers. In one story, she wakes him up from hibernation and demands that he teach her to ice skate; in another, he must repeatedly launder and mend her dress after she’s covered in mud, food, and ashes. “Our six-minute series suits the YouTube format very well,” logging a total of more than 5.5 billion views, says Dmitry Loveyko, co-owner of Animaccord. “No amount of promotion could have gotten us to that level. The Internet is a very honest thing.”
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