Looping Louie has become a cult phenomenon in Germany, inspiring Internet memes, making a cameo in a German music video and becoming a mainstay in university dorms and shared apartments nationwide. Rhode Island-based Hasbro Inc. discontinued the game years ago in the U.S., but following Louie’s takeoff in Germany, the company is now planning his return.
In Germany, a country with 81 million people, Looping Louie has sold more than 1.3 million copies since 2006—far more than in any other country, according to Longshore Ltd., the game’s Hong Kong maker. A game with a quarter of those results would be considered a success, Longshore said. Hasbro, which distributes the game in Germany, said Looping Louie has “a cult following” but declined to discuss sales.
“Over the years it’s kind of died in the other countries, but in Germany…it’s a monster seller,” said Michael Kohner, Longshore’s 71-year-old sales agent. “It caught on as the perfect drinking game.” When that happened, he recalled, “We said, ‘There is a God.’ ”
Source : http://www.wsj.com/articles/how-looping-louie-found-new-life-as-germanys-favorite-drinking-game-1415833949
https://www.youtube.com/watch?v=Z2c-iNp4pDQ&list=UUPgwn0RfIe2iyG_2_odZSOg
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