The term educational toy is often applied in toy advertising to promote sales to parents.
Such toys are often more expensive than traditional ones. Indeed, the Early Learning Centre shop is founded on the premise of educational toys, and is more expensive than average.
The packaging of many toys includes a table of skills and benefits imbued by the product. However, the actual developmental benefit of these, by comparison to a cheaper,
simpler or more easily available product, is often unproven.
Source: https://en.wikipedia.org/wiki/Educational_toy